The choices we make lead up to actual experiences. It is one thing to decide to climb a mountain. It is quite another to be on top of it.
Herbert A. Simon
Taking a start-up from ground zero to the top of the mountain is quite a journey. Not for the faint hearted and certainly not a shortcut to riches. When surrounded by the right people this is an achievable goal and can actually be a pleasant trip.
After a break of twelve years doing business intelligence development for large organisations, I find myself back in start-up fever. It is exhilarating and makes me feel alive again. NoSweat has been going for a year now and already we are making inroads in the industry. I work with two dedicated and noble men, Sebastian van't Hoff and Neil Mciver. Better you cannot ask for.
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